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Marketing Manager Poland

Package Description

Key Accountabilities and Responsibilities:

  • Overall responsibility for the Polish market marketing strategy, budget process and planning cycle.
  • Drive understanding of consumer needs and generate actionable insights within relevant segments
  • Overall strategic direction and leadership of our local in-store, online marketing and direct sales activities
  • Work closely with key account teams and key customers to develop successful in-store and integrated digital marketing campaigns
  • Use data to report on marketing results, impact and recommendations for future action and investment.
  • Lead the planning, execution, measurement and relationship with relevant third-party agencies
  • Sharing best practices across the EMEA organisation.

Candidate Profile (Education/Competencies Required/Functional Skills/Technical Skills):

  • At least 4-5 years' experience in on and offline marketing in a fast-paced premium consumer goods industry or agency environment.
  • Track record of executing successful in-store and performance marketing campaigns, including a comprehensive understanding of SEO/SEM, social media, paid digital media, reporting and insights
  • Digital native, understanding of popular digital channels, media and tools; ability to identify and implement industry best practices
  • Experience in influencer co-operations and events.
  • Clear data-driven approach with excellent quantitative analysis skills
  • Strong financial and business acumen
  • Experience of leading, coaching and growing a marketing team
  • Business fluent in English as well as Polish.

Britax Romer

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